The GRC tournament is regarded as the oldest and most unique urban sports event in Germany and inspires the entire German basketball community. For 18 years, 16 top international teams have been competing for the title in Cologne. The two-day event attracts thousands of visitors to the cathedral city every year. GRC stands for sport, passion and community!
In our role as producers and creative directors of the 16th edition of the "GRC Basketball Weekend," we prioritized creating a visual identity that embodies the excitement and energy of the event, necessitating a profound grasp of design principles, creativity, and the ability to develop a coherent brand message:
The entire day was dedicated to the motto "Give it back to the Community" and was accompanied by our partners. This initiative not only strengthened the bond with the community, but also added an experiential and authentic dimension to our brand identity.
Collaboration with other teams, such as marketing and event management, was crucial to ensure the visual elements supported the desired messages and promoted the event effectively. As producers, we needed to be able to understand and implement feedback to ensure the design met the requirements and expectations of all stakeholders.
